Car Website Blog making $100K a Month

A Car Review Website Blog
Making $100,000 Monthly

 What is his Business Model &
Marketing Strategies [Case Study]

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Car Review & Advice Website

Monthly Revenue: $100,000+ a month
Niche: Cars

Monetization Method

  • Google Adsense. The website owner tried Google Adsense on his blog, which immediately resulted in $20 a day and quickly grew to over $100 a day, then $200.
  • Banners from Car Companies. Next, he started adding banners from car companies who sponsored the blog because they could see how well it was doing in search engines for terms related to their cars.
  • Investors. A big change occurred when this blogger took on investors, helping the site reach car manufacturers to test drive cars, which has led to him driving some of the most exotic cars on this planet, including the Bugatti Veyron.
  • Staff Writers. With investors, next came staff writers
  • Corporate Sponsorship Deals. and then corporate sponsorship deals, which is like selling banners on your blog, but instead, you are cutting $30,000 campaign deals with a car manufacturer, rather than $100 a month for a small banner. 
It continues to derive the majority of its income from advertising, though merchandising like DVDs and even possibly a television show are likely extensions of what started off as just a humble blog. You can hear more about the early days of Car Advice in an interview I did with Alborz back in 2008.

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