What is Autoresponder?

Autoresponder Explained.

In layman’s term, an autoresponder is an Email Marketing Automation System. Simply put, a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as “your e-mail could not be delivered because…” type responses. Today’s autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam. Very popular Autoresponder Providers in the market are Aweber, Convertkit, Getresponse, Mailchimp among others.

An autoresponder allows you to send email messages automatically to people who have opted to receive them (your subscribers). For example, if you’ve created a free eBook, a Template, a Guide or other helpful piece of content, you can let your website visitors access it in exchange for their email address.

 

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