Ways to Drive Traffic to your Website/Blog

Promoting and Driving Traffic to your Website, Blog or Online Store

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No matter how cool your business’ website is or how fantastic your product, you will never generate enough sales to build a viable business if you don’t get any traffic to your website. If you want your business to be successful, then you have to get the word out about your site and give people a compelling reason to visit it, or else your business won’t survive. The good news is, there are a lot of ways that you can effectively advertise your company’s site online and drive qualified traffic to your site, for free.

Ways to Promote your Website or Blog

What you are going to do to get traffic is to learn how to harvest as much traffic as you can from other sites with a large number of eyeballs and direct them to your advertisements, sales pages, landing pages, or affiliate offers. Luckily, there are a number of ways that you can generate traffic fast without spending a fortune. While all of these options have both advantages and disadvantages, they have all been proven to create more traffic quickly. 

In general, there are two MAIN ways to get people to visit your website or blog or online store:

  • FREE: Common Free method is through SEO (Search Engine Optimization). 
  • PAID: By paying for advertising on Facebook, Instagram, or Google Ads to get your content in front of people. Paid traffic allows you to jump right above the Google rankings much quicker than just SEO alone.

When you start an online business, it can often take a lot of time to rank on Google and other search engines. Using both free and paid traffic together allow you to get more people to your websites/blogs.

Driving Traffic with Paid Advertising

Advertise via Ad Networks

Using ad networks like Simple Traffic can help you generate ad revenue from your content. This will give you the chance to create digital ads that will target a focused group of customers.

Ad networks connect buyers and sellers. They target customers based on their behavior, location, job, and interests which will be impossible for you to do on your own.

Run Facebook Ads

With its algorithms constantly devaluing organic reach (research conducted by LYFE Marketing showed that pages reach only 2% of their audience through organic posts) a 100% organic strategy just won’t cut it.

After all, 98% of your audience is not seeing your content regularly in their feeds.

To be truly effective with your ads, run split testing, and discover what functions best for your audience to turn Facebook ads into a sustainable, profitable part of your business.

 

Run Google Ads

Whatever your business is, you can use Google Ads to grow your website traffic and generate leads for your company.

Google AdWords is one of the most powerful advertising tools ever created – The most popular PPC advertising system around the globe. If you are thinking about doing Google Ads like a Pro, this is an excellent opportunity to attract tons of website traffic, improve conversion rates and make a killing! 

Investing in Google ads can be a quick way to increase website traffic from high-value commercial intent searches – “65% of all clicks made by “users who intend to buy” go to search ads.”

Of course, Google ad campaigns have a bit of a learning curve, but there’s nothing a good expert guide on the subject and some A/B testing can’t solve.

Run Youtube Ads

Before you start a YouTube ad campaign, you have to think about your target audience and how they consume content. But, as is always the case with ads, there’s a lot of trial and error – you can do A/B testing to find out which types of ads perform best.

Driving Traffic via Social Media

Add Social Share Buttons

It’s not that search engines take into account the amount of attention your website is getting on social media. But that can amplify the actual ranking factors, and adding social sharing buttons doesn’t cost you anything.

Not adding them to your website posts is missing out on a huge opportunity to increase organic traffic.

Facebook Groups

There are tons of different Facebook Groups out there for any niche, so find the ones that are specific to what your blog is about and join them. Once you have become a member, share your valuable posts and comments with the group.

Don’t spam the group, but if the opportunity comes up to share one of your posts because it is relevant to the discussion or helps to answer a question – then you can do so.

Social Media Automation Tools

Use social network tools for automation For instance, Twitter has Tweetlater and Tweetdeck tools that can be used to automate tweets, replies, and even some direct messages. Network your tools so that when you post on one site, it gets broadcasted to multiple sites at once.

Social Media Channels

Use Social Media to Increase Your Free Traffic

Social media is often overlooked as a method to create an increase in your free traffic. Yet it is significant and can ensure that you have a presence that is solid and that your site is viewed by many.

When you post content on social media that is compelling, it has the potential to become viral. People share what they like and what they enjoy reading. There are a number of ways you can achieve this:

#1-Facebook page

Create a Facebook page to promote your website. This is a great way to share informative posts and send your visitors to your site for more related content. Post regularly and always make sure your posts have value and engaging.

#2-Twitter

Twitter is a great way to let followers know that you have added new content or articles to your site. Make sure you link your Twitter feed to your website and your Facebook feed to your Twitter account.

#3-Tumbler

Tumblr is a social networking site that is often overlooked and yet it is a great tool for bringing free traffic to your site.  It is a blogging service that lets you link easily to the content on your site. It is also different in format than most blogging sites in that the sharing of content is done easily and provides a great way to grow your followers. 

#4-Pinterest

PINTEREST IS IMAGE-BASED SOCIAL NETWORKING. It began as a place to exchange recipes and crafts, but has grown into a site with numerous categories and it is one of the fastest growing social networking sites on the internet. 

#5-Instagram

Instagram is the golden child of social media. It’s not talked about as often, in a digital marketing sense, as the bigger, more established platforms, but this is just part of the reason why you should be marketing on Instagram.

Consider these facts:

  • Instagram has a per follower engagement
  • rate of 4.21%, which is 58 times higher
  • than Facebook, furthermore users share
  • close to 40 million photos every day. Every second, these photos garner an overall
  • average of 8500 likes, and 1000 comments.

Driving Traffic Through Content Marketing

Add Fresh Content Frequently

Regular activity on your blog allows you to accelerate your growth – the more content you have, the bigger your chances for ranking on multiple search results. Plus, as you start establishing your presence, you can teach your audience to expect new content at a certain time.

If you can’t manage to write new articles weekly, hire a content writer. See: Hirewriters.com, Onlinejobs.ph, etc.

Take some time to plan out a real content strategy and use some type of content calendar. Your content production shouldn’t be an afterthought.

 

Blog Commenting

Find a blog on another site within your niche that is relevant to the topics that you talk about on your blog. Then  take the time to actually read the article so that you can leave a comment that is well thought out and helpful. The more insightful your comment, the more traffic you will build from it. The comment is representing you and your blog to a new potential audience, so you want to use it is an opportunity to carry your brand over onto that audience.

When the visitors of that blog see that you have added something of value in your comment, this will make them interested in reading your blog and finding out what you have to say on the topic. You may also mention blog posts that you have written that are related to the topic. But never do it in a spammy way.

Create FREE Online Courses

If you want to establish your site as an authority in your industry, creating a free online course might be just the way to do it. And, you’ll get to include lead generation forms for everyone that wants to sign up!

Depending on your skill set, knowledge, and the nature of your business – find a topic you think will be relevant to your customers. This should be a topic on which you can provide useful and in-depth knowledge.

However, if you want to create a quality online course you do have to think about production costs, so plan ahead and think about whether investing in it at the moment makes sense for your marketing strategy.

Publish Articles on Article Directory

Go to article directories, like www.ezinearticles.com, and submit free articles for acceptance. They are not the only free article directory, but they are a good start. Create articles that capture people’s attention and use some good keyword methodology to capture search engine attention. Then, use the resource box to put links back to areas where your affiliate marketing offers can be accessed.

You can’t go directly to a sales page from your affiliate, in most cases, as it is against the terms of the agreement. But, there are ways for you to add these offers to a blog and link back to your blog, or something similar. To automate, sign up for article submission sites that will submit articles to multiple directories for a wider exposure in half the time. It does cost a little, but the extra bang for your buck can bring more people to your affiliate offers.

Write Knowledge Base Articles

Article length is important for several reasons. Here they are:

  1. Google likes length. A survey found that longer content ranks higher in Google’s search results. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.
  2. You don’t want a bunch of smaller, similar articles focused around similar keywords cannibalizing each other in the SERPs (Search Engine Results Pages).
  3. If you focus on creating the best, most informative, and exhaustive article on a given topic, that’s also going to be lengthier, you’ll have the chance to tackle some smaller related keywords naturally, which means your article will pop up in several search results.
  4. Readers love genuinely helpful pillar articles and an easy-to-navigate knowledge base.

It’s great for site structure, it’s great for readers, and it’s great to link to as a relevant resource in guest posting, or if you happen to be doing some low-key marketing helping out people in forums like Quora or Reddit.

Driving Traffic Through SEO & Keywords

Keyword Research

Keyword research is of finding relevant phrases or long tail keywords that your audience is searching for. Long-tail Keywords are 3+ word phrases that are very specific to whatever you are selling or the information you are providing on your blog.

Once you have a list of keywords, you should include them on your blog posts with the intention of these post or pages showing up in search engines. There are lots of ways to generate keywords, using both free and paid tools.

To Find Profitable Keywords, Here are Keyword Tools:

 

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. Search Engine Optimization is an activity that aim to make a website, blog or online store more visible in “natural” (organic or unpaid) search engine results. The higher a website is ranked and the more frequently it appears in the results list, the more traffic from search engines it receives and the more money it brings in.

You need to create content that your readers want to read – content that has value. In that content you need to make sure that it is search engine optimized. We don’t mean stuffing keywords, but making sure your keywords are used in a natural flow at a rate of about 2% in your content.

Other Ways of Improving your Onpage SEO

  • Optimize the keywords in your SEO Title
  • Put core keywords in the headlines throughout your website articles
  • Add keywords to your image file names so search engines know what they’re about
  • Make your URLs as SEO-friendly as possible by optimizing the slugs.
  • Make sure you include at least your main keyword in your meta description
  • When you add images to your website, make sure that you fill in the image attributes.
  • The details like caption, title, description and alternate text are important to the search engine.
  • Don’t keyword cram but make sure your keyword(s) are included in your image attributes.
  • Remember some people will search using Google image search rather than text search and if your image(s) are highly visible you are likely to bring more traffic to your site through this resource.
  • Diversify your internal anchor links. These are the links on your page that the search engines will find when they crawl your site.
  • Finally, make sure your pages have at least 250 words, use fonts that are easy to read and headlines to help divide your page and make it easier to read.

Google will deem good content search worthy and proper use of SEO will help you to place higher in the search engines. Good content with good SEO equals increased traffic to your site.

Submit to Search Engines

Use tools to help you submit you contents to web search engines so that your pages get indexed and ranked quickly. A great tool for that is WebCEO, as it will also help you figure out keywords to use to get the targeted demographic you are looking for. WebCEO automates multiple submissions.

Build On Competitor Keywords

Build On Competitor Keywords Build On Competitor KeywordsYou might consider looking into your competitors’ content and keyword strategies if you’re out of ideas. Features like Ahrefs’ “Content Gap” analysis can help you identify the keywords your competitors are ranking for, but you aren’t.

Driving Traffic Through Email Marketing

Email Marketing

When you consider that 91 percent of the world’s 2.4 billion email users check their inbox at least once each day, it’s no wonder email remains one of the most cost-effective ways for business to discover, convert and maintain customer relationships. And, it’s no wonder that Email marketing has been the most effective online marketing tool for the last decade.

In light of these stats, a few welcome additions to your email marketing strategy can drive more traffic to your website. For example, anyone can create a sign-up widget that allows users to subscribe to a newsletter.

If you have trouble building an email list or managing your email marketing campaigns we recommend that you use one of the many quality email marketing automation tools and or autoresponders available out there like Aweber, Convertkit, Mailchimp, etc.

 

Start a Mailing List

If you understand the importance of email marketing, you will make a lot of money without spending advertisements in the future.

As Marketers say, ‘The Money is in the List’ – is true! With your Mailing List, you own it. One day, if Youtube and Facebook will shut your account/s down, the Mailing List is your best asset that you can keep forever.

With a Mailing List, you can market to these audience over and over again without spending for Ad campaigns. So why not build up an email list with the contact information of interested followers. Then, you can send out an announcement of your latest blog post to all of these followers and generate traffic for your blog. 

You could design your blog so that a lightbox pops up on your blog posts asking visitors to sign up your for mailing list. People who are interested in what you have to say will follow you and will click on your content.

 Recommended Email Marketing Automation Tools:

  • Aweber –  AutomateS your emails marketing via use of ‘autoresponders’.
  • Convertkit – An Automation Tool you need to grow your blog and business. Its a simple email marketing tool to help you earn a living online.
  • GetReponse – GetResponse offers an intuitive newsletter editor (including 300+ newsletter templates), drag-and-drop sign-up form builder (500+ form templates), email analytics, unlimited follow-up messages & more.

Setup Email Campaigns

Set up email campaigns If you have numerous subscribers and/or members in a site, fans, or friends, you have the potential for creating email campaigns with affiliate offers in them.

Remember to respect people’s privacy as you can easily be labeled a spammer this way. Instead, always make sure they opt-in to such a list and then be careful to include relevant information in your emails. Just sending out affiliate ads is considered tacky and basically ignored, if not outright deleted.

Driving Traffic Through Lead Magnets

Give Incentives

Give incentives to buy Offer to bribe someone for clicking on a link, signing up for a lead-based affiliate offer, or buying a product that you’ve advertised. You can even use infoproducts with more embedded affiliate offers to get people excited about buying a product or service. This way, if you can have repeat sales. Even if it’s not your own product you are trying to sell, remember that you can give an incentive to buy that costs you little to deliver.

 

Give Away Freebies

Freebies bring visitors to your site and when done right they leave the visitor wanting more, which can lead to a purchase. Here are some freebies for you to consider.

#1 E-book – give away an e-book and make sure your ad is on it. Let your visitors also give away the e- book. This will increase your ad exposure and as a result increase your free traffic to your site.

#2 Online Classes – Hold online seminars or classes that are free. You can hold these in a chat room. People love free ways to learn something about what interests them and from there you can send them to your site for more information or to make a purchase. It’s an easy way to increase your traffic flow.

#3 Webinars – Webinars are another way to teach people. Offer free webinar classes that also send them to your website. A quick and easy way to increase your traffic flow for no cost.

#4 Contests – Contests are a great way to increase your traffic flow. Give site visitors a free entry and let them enter daily. You will be amazed at how much this can impact your traffic. People love to share contests and that means new free traffic for you.

#5 Software – Give away free software or turn part of your website into an area that contains all kinds of free software available for visitors to download. Make sure your ad is inside. Let others give away this software too. Of course, any software you give away must be legally available to do so. There are all kinds of things you can give away, depending on your niche market.

 

Driving Traffic Through Link Building

Internal Linking

Internally Link Your Content. You see, the strength of your website isn’t determined solely by how many other websites link back to you. It also depends on your internal link structure.

Have a new knowledge base pillar article ready? Interlink it with your smaller existing pieces to make sure you provide a better user experience and improve your site’s link structure. That way, you’ll allow your readers to stay on your site a while longer, gobbling up other resources instead of leaving your site the second they finish reading your article.

 

Link Building

Increase your Site Traffic with Ethical Link Building

Natural link building happens when other websites, bloggers, and web owners from your niche link to your content on their own. Now, if earning quality backlinks from authoritative websites was easy we wouldn’t have coined the term “link building.” That being said, with enough effort you will eventually get your website up there, and the most straightforward way to do it is by creating valuable content people will want to link to.

Link building is very important for your site. This is the process where you create links that point to your page from someone else’s page. This happens naturally as quality content is created, but there are also ways you can do to build links. 

#1 You can trade links with other sites that are directly related to your website’s subject matter to bring more traffic to your site. For example, let’s say you sell oranges on your site, then you could look to link with other sites that sell oranges or related products like orange juice, orange salad, etc.

#2 You can build two-way links that include the other site providing you with a link while you provide them with a link. You should never link to sites that are of inferior or low quality as this will affect your own ranking in the search engines.

#3 You can link back on forums and blogs that are related to your site. Find communities that are in your niche market, create a user profile, enter your site information and then start to make quality posts. This will bring you free traffic to your site. You should also directly contact other sites that are related to your niche. If you can get these companies to link to your website through a blog post or how to article it will significantly increase your free traffic to your site.

#4 Finally, take the time to create an RSS feed, which will allow your articles to easily link to a number of different places. Submit the RSS feed to numerous related directories and give your traffic a direct boost.

Linking is a powerful tool that when used ethically can increase your traffic and your placement in the search engines.

 

Driving Traffic By Engaging With Communities

Guest Post

Guest posting is a great way to drive traffic to your website or blog.

Guest Posting refers to writing a blog post for in another website and or blog in your niche as a “guest author.” Some of their audience members might enjoy what you wrote and will click through to visit your website or blog for more.

When you are contacting other bloggers and asking them for the opportunity to guest post, make sure that you are offering something of value. Your guest post might be the first impression that a new reader gets of you. Make it “Wow” them so that they will be interested in your blog.

Try Guest posting on Buzzytive.com.  It is a new Viral Blog Site & Community Platform where anyone is empowered to post or publish various types of contents. Get instant exposure to your targeted traffic. See: 25+ Benefits of Guest Posting Contents at Buzzytive.com. 

 

Participate In Forums

Find where your community is and reach out to them. Are they using Quora, Reddit, or Yahoo Answers? Or maybe there is another digital community where professionals in your niche have discussions and share valuable insights?

Don’t use forums to just promote your products – it’s generally frowned upon. Instead, take part in discussions and add valuable content. This will help you build relationships with professionals in your niche and in time, they’ll get interested in your business.

Pinning Images with Pinterest

The Internet is a constantly changing universe and with social networking becoming the top way to generate traffic, it’s important to harness it to your advantage.

Pinterest massive traffic powerhouse could be the most important tool you have ever discovered! In fact, many webmasters report that Pinterest is creating more traffic for their websites than YouTube, LinkedIn, and Google+… combined! Pinterest is a fast growing image-based social networking site that not only offers a unique approach to the way that people communicate, but it offers incredible potential to maximize your business exposure and brand awareness.

Even those who held no interest in other types of social media sites have jumped on board Pinterest simply because it offers a very innovative method to share and communicate with others who hold the same interests.

With more than 10 million visitor’s monthly and over 2 million visitor’s hitting the site each day, Pinterest is an extremely valuable resource for spreading your business message, connecting with potential customers, and furthering your brand.

Why Pinterest is Profitable for Bloggers?

We love Pinterest traffic for bloggers for a variety of reasons, including:

  • Pinterest traffic is 100% FREE
  • Huge potential for viral traffic. Pinterest has infinitely more powerful for organic reach than other, more competitive platforms like Facebook or Instagram.
  • The user demographic is higher-income earning individuals (compared to the average user of other platforms).
  • It’s a search engine, so you can get steady and consistent traffic over time.
  • It can be 100% automated with a scheduler.

Create Pins that Direct to Valuable Resources

At the beginning of 2016, Pinterest made an algorithm change that affected how pins are shown to users on their home feed. Based on what we have observed, it seems Pinterest now focuses more on showing pins that lead to Blog Posts, Website Pages and valuable resources.

Beautiful images that do not lead to a helpful resource are being shown less. This generally includes sites like Flickr or uploaded images that don’t direct to any site.

If your business doesn’t have a blogging component yet, we strongly encourage you to create one that has pinnable images.

If you haven’t jumped on the Pinterest bandwagon, it’s not too late. You can start “pinning” and make your website Pinterest friendly with a few simple steps.

 

Promote Your Content through Reddit

If you want to get large amounts of traffic, you should engage with the community on Reddit.

But be careful, this is a platform where readers want to get in-depth, valuable, and helpful content. Short and generic doesn’t do well – as we said, you can easily get downvoted.

So, do a bit of research on your subreddit, find out what type of posts are popular, and post only your best content.

Quora Marketing

Quora Marketing has become one of the best techniques for marketers to make the most from their advertising efforts. Not only does it give you more opportunities to enhance your brand visibility, but you can easily stay on top of minds of your targeted audience on a long-term basis.

What are the Advantages of Using Quora Platform?

  • You can build your email list fast.
  • Your posts can get many organic views.
  • Your traffic compounds as you gain followers.
  • You can Create backlinks using Quora
  • You can drive thousands of more members to your online community.
  • Excellent posts get syndicated to major publications, including Time and Inc. Magazine.

But all that happens if you get your answers seen, read, and upvoted like a top writer. To do that…

Quora is a popular forum where people engage in discussions about any possible topic you can imagine. It’s a great place to discover how customers react and experience services and products in your industry – or even about your business.

This type of info can be invaluable – it can help you learn how you can improve your products and services.

One thing you can do is take active participation in Quora. Answer people’s questions on topics connected with your industry – but try to avoid sounding salesy.

In these types of forums, you need to build relationships and earn trust as a member – don’t rush in with posting links to your website’s blog. Be relevant and be helpful.

In time, you’ll build a loyal community that will be receptive to your website’s products and services.

 

Run Webinars

Online courses are evergreen, but if you want something similar that capitalizes on FOMO you can opt for a webinar. Webinars are an excellent way to share your expertise and connect with other professionals and your target audience. Besides, unlike traditional conferences, there are no geographical or practical restrictions for the attendees of a webinar.

 

Driving Traffic Through Other Various Means

Decrease your Bounce Rate

DECREASE YOUR BOUNCE RATE INCREASE YOUR FREE TRAFFIC

If there’s one thing search engines hate, it is a high bounce rate. If your bounce rate is too high, Google and other search engines could penalize your website by decreasing your rank and placement. Decrease your bounce rate and you will be rewarded by the search engines. Better placement means more traffic to your site.

If your website provides exactly what the visitor wants or provides a solution to their problems, the visitor will not leave the page quickly. That means you will not have a high bounce rate.  You only not want your visitors to stick around, but you also want them to find what they want. This means you need to engage your visitors.

 

To decrease your bounce rate, you might also:

  1. Avoid the use of pop ups
  2. Use a navigation setup that is intuitive and contains key items
  3. Avoid poor website design
  4. Increase the loading speed of your websote
  5. Make your site mobile friendly
  6. Segment your information
  7. Optimize your content
  8. Design information based on your priorities
  9. Watch where you place ads
  10. Remove distractions
  11. Leverage internal searches

Press Releases

Set up press releases This is a similar strategy to the article submission, but instead of articles, you are submitting press releases. With press releases, you can be more commercial and no one is going to get bent out of shape.

Press releases are for advertising new offerings, new companies, news about your business, so they can hardly be expected to take a soft sell approach. Just remember to put links back into the areas that will provide some revenue too. There are also services that will allow you to submit to multiple press release sites too.

Start your Own Affiliate Program

Get others to promote your offers. Set up affiliate programs for your own ads or make partnerships where you each sell each others products. 

Without a doubt, one of the best ways to increase exposure to your site and generate more traffic is by starting an affiliate program. 

Affiliate marketing is where you pay people a commission to promote your products on their sites and blogs. By paying affiliates a commission, you can get them to drive qualified traffic to your website using a variety of techniques, some of which have already been discussed in this article. The best part of hiring an army of affiliates is that they do most of your marketing for you.

Most businesses that rely on affiliates to market their products or services don’t have to spend a ton of time optimizing their site to rank high on the search engines; instead, they let the affiliate marketers do it for them. Most affiliates are already going to great lengths to make sure that their own sites are highly optimized so they can rank high on Google and other search engines, and because they will be directly linking to your site, it helps to boost your search engine ranking as well.

The best thing about setting up an affiliate marketing program for your business is that you don’t have to pay them anything for the work they do unless they are able to make a sale for you. That makes this particular tactic a win-win proposition for everyone because the more sales your affiliate helps you close, the more money they’ll make in return, making them work harder to make sure to promote your business.

Include high commissions, quick payouts, and anything that will make your offer more appealing than the next one.

Use Viral Marketing Strategies

An excellent way to drive more traffic to your site is to use viral marketing strategies to motivate people to want to learn more about your product. Over the last several years, viral marketing messages have started to spread through the Internet like wildfire. If you’re not entirely sure what viral marketing is, it’s essential any type of advertising that’s self-perpetuating, and that compels people to share it with others so that it quickly spreads through a community.

 A perfect example of viral marketing on the Internet is the story of Hotmail. Hotmail was one of the very first free e-mail services to show up on the Internet. Within its first year and a half of operations, it managed to sign up an outstanding 12 million users. The way they accomplished this was quite simple. At the end of every email that was sent through the service, Hotmail included the following message: “Get your free, private e-mail at hotmail.com,” which encouraged everybody who received an e-mail to head to the site and sign themselves up for the free service.

Big companies, like Hotmail, use viral marketing messages to help perpetuate brand awareness. This is often accomplished by creating animation clips or humorous videos that people are compelled to send to their friends for a laugh. Large corporations aren’t the only ones who have found success by employing viral marketing strategies. If you like to play with animation or video, you can adopt this strategy to generate more interest in your business. It’s important to keep in mind that it can be difficult to accurately track your return on investment with viral marketing because it is almost impossible to keep track of where the ad goes. Also, while viral marketing is great for generating a buzz around your company and products, it won’t always translate into immediate sales.

Video Marketing (Produce Video Content)

Video allows you to generate an instant connection with your audience. Post with videos have a significantly higher average time-on-site than those without videos, whilst its also an extremely valuable resource for SEO as it assists with increasing traffic to a website (or blog or online store) improving conversions, driving brand awareness, referrals and sales.

Produce Video Content

Statistics show that marketers who use video grew revenue 49% faster than those who don’t and 92% percent of customers say that visuals are the most influential factor in their purchasing decisions.

PROMOTING ONLINE STORE THRU VIDEO MARKETING

The most common way of promoting Online Store thru Video Marketing is by creating Video Reviews of Products offered by the store. These can be simple amateur customer reviews or detailed professional description of a product’s features and benefits.

CREATE YOUR OWN YOUTUBE CHANNEL

Optimize your Channel for Search Engines just at the moment of creation.

  • Enter the Channel Name (Make sure to include your main keyword in it.
  • Write a Unique and detailed Channel Description, with your main keyword placed at the very beginning and at the very end.
  • Customize your URL. It should also contain the keyword if possible
  • Enter your Channel Keywords into the relevant field.

Optimize Every Video at the Moment Your Upload it (not later)

  • Make sure the name of your video contains the needed keyword;
  • Important! Before uploading the video, rename the file on your computer and include the keyword in it. For example: fitnessbracelet.mp4 (no spaces);
  • Provide a Keyword-rich Video Description with a backlink to Website, Blog or Online Store;
  • Add your main keyword in the Title before starting the Video Uploading;
  • Insert all the Selected Keywords in the “Additional Tags” field;
  • Upload the Video Only after all the above is done!

 

 

 

 

 

Promote Your Website Offline

Sponsor Events

Sponsoring events is a great way to boost your brand exposure and establish business authority in your industry.

Pick an event that fits your brand image and is likely to be attended by your target audience. Exposure to media and a chance to get your brand logo out there is always a powerful way to generate more interest.

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