Top 7 Best, High Paying

Online Marketing Jobs in 2021

1. Chief Marketing Officer (CMO)

Average salary: $174,696 *
Salary range: $91,000 – $272,000 *

A chief marketing officer is a corporate executive who is responsible in overseeing the marketing activities of an organization. Other terms that are used to refer to the chief marketing officer include Marketing Director and Global Marketing Officer.

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2. Marketing Research Director

Average salary: $114,939 *
Salary range: $76,000 – $161,000 *

A market research director typically needs a master’s degree in order to obtain a directorship. A very limited number of individuals who have extensive experience are able to obtain a director’s position with a bachelor’s degree. Marketing research directors typically work with a number of different teams and departments across the organization and are continually sharing insights, making recommendations, and developing guidelines to optimize marketing efforts and ensure the overall marketing strategy is headed in the right direction. Market research is an extremely quantitative and analytical role, and most directors have a bachelor’s degree (or higher) in marketing or a related field with a strong background in marketing analytics and research.

3. eCommerce Marketing Director

Average salary: $112,392 *
Salary range: $65,000 – $158,000 *

Demand is tremendous for ecommerce marketing professionals as companies vie for online dominance. “Companies are all looking for the perfect hybrid person who knows traditional marketing and what’s going to make people click and stick,”

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4. Email Marketing Director

Average Salary: $107,963 *
Salary range: $86,000 – $147,000 *

An Email Marketing Manager utilizes email communication tools to market a company and increase brand awareness. They are experts in the usage of email communications and develop marketing strategies and distribution techniques in order to execute campaigns that successfully engage consumers and ultimately drive profit. Email marketing directors generally have significant experience in email marketing (seven to ten years) and additional experience in design, marketing analytics, and/or content development.

5. Digital Marketing Director

Average salary: $102,035 *
Salary range: $60,000 – $152,000 *

Digital Marketing Director directs and controls overall department responsible for digital marketing. Develops and delivers marketing policies, practices and strategies to attract customers to company website, online presence and promote online products or services. – Source. Directors of digital marketing are responsible for spearheading a company’s digital marketing strategy, increasing a brand’s visibility online, and driving conversions and revenue from their digital campaigns. Generally, directors of digital marketing have extensive experience (10 or more years) in a variety of digital marketing modalities and, because digital marketing is constantly changing, are expected to stay up-to-date on the latest trends, tools, and best practices. – Source

6. Content Marketing Director

Average salary: $93,037
Salary range: $53,000 – $142,000

Content marketing directors are responsible for all things content: heading up content strategy, content development, content scheduling, and content marketing, as well as managing content creators. Depending on the business and content strategy, they can oversee a variety of content mediums, including written content (like blog posts and ebooks), video content, and social media content. Most content marketing directors have a bachelor’s degree or higher and start off as some sort of content creators themselves (for example, a content marketing director for a business with an editorial content strategy may have started off as a writer or editor). As they get experience managing direct reports, teams, and strategies, they rise through the ranks to the director level. – Source 

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7. Online Marketing Manager

Average Salary: $65,221 *
Salary Range: $44,000 – $100,000 *

Online Marketing Managers, also known as Digital Marketing Managers, are responsible for generating brand awareness, implementing online marketing strategies, and generating higher traffic numbers. They coordinate with the sales and marketing team to promote new and existing company products or services. Online Marketing Manager is also responsible in meeting with the sales and marketing team to discuss digital marketing strategies; designing and implementing online marketing strategies across all digital platforms.

 

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