What is List Building in a Nutshell?
How List Building Work?
When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.
Every moment when a visitor enters their name and email address into your squeeze page opt-in form, they are instantly being added to your mailing list system and instantly become an active subscriber you can follow up with them later on.
With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeating sales (which will add up more sales profit for long run).
List building works by using a wide variety of tactics and strategies to convince people to give you their email address.
Basically, it’s all about funneling online users to a lead capture page where you offer them an incentive to convince them to submit their email address. This incentive can be anything of value to the user, such as an eBook download, a discount code, an invitation to an insider program, or an invitation to join a newsletter where you send content updates straight to the user’s email inbox.
The idea is to encourage the user to take action, to move from the consideration stage by entering their details and their email address. Once they submit their email address, the user becomes an email lead, a truly valuable asset for your business because then you can start using email marketing strategies to further move that lead down your sales funnel.
Once you get a user in your mailing list, you can start sending them personalized content and offers that will make it even easier for you to convert them into a customer.
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